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  • Writer's pictureKris Johnson

5 Benefits of Hiring a Diverse Sales Team

Employing workers from different backgrounds can provide both tangible and intangible benefits to any business. It most certainly gives these businesses a competitive edge in the sales world.

Companies all over the world are spending increased time and money creating diversity programs and initiatives to address the need for more diversity in the workplace. But there’s still a huge gap between the true demographics of our population and what our workplaces reflect.

Not only is hiring a diverse sales team the right thing to do, but it also allows a sales department to grow and thrive with an increase in productivity, creativity, and trust. Here are five of the top benefits you will see if you decide to make your sales department more diverse.

1. Boost in Profit

It all comes down to dollars. The more diverse the company, the more money it will make. Bringing together a diverse group of people allows managers to bring in new skills, different approaches to problem solving, and a wide variety of viewpoints.

A growing amount of research is showing that diversity is great for your bottom line. In a recent study, McKinsey consultants concluded that companies in the top 25 percent for gender diversity were 15 percent more likely to produce better returns than those with fewer diverse employees. Companies in that top quadrant for racial and ethnic diversity were likely to do even better.

2. Expanded Talent Pool

There a number of industries that are blowing up right now—they can’t find enough people to fill the positions. This may not be caused by a lack of trained people looking for work, but by employers looking in the wrong places.

By opening up your hiring pool to those of different genders, ethnicities, races, and backgrounds, it allows you to not only increase diversity but to cast the net wider to fill skilled positions. Also, research shows that the most sought-after candidates are more likely to want to work at a company that promotes diversity.

3. Increased Creativity

Diverse groups bring together a whole range of world views and perspectives. This also causes everyone in the groups to think differently and try to put themselves in each other’s shoes. This can lead to creative and innovative sales teams. This creative stimulation is driven by different ways of solving problems and a variety of life and work experience.

Many sales teams have a “frat boy” stereotype, and the addition of new members that don’t fit this mold can sometimes feel uncomfortable. The best sales managers use this tension to lead to greater problem solving and increased collaboration among their team members.

Employees feel more trusted and valued in a place that takes equality and diversity seriously. The more comfortable you are, the more creative you are—it’s that simple.

4. Better Reputation

Having an inclusive reputation can help businesses in many ways. Not only is this an attractive quality to potential customers but to job candidates and current staff as well. A survey by Glassdoor found that 67 percent of respondents said a diverse workplace was an important factor to consider when comparing job offers.

5. Fewer Blind Spots

If the same group of people is consistently working on the same problem, you may need a fresh pair of eyes to see the problem from a different viewpoint. This is what adding diversity to your sales team can do.

More diverse groups are far more innovative. They see problems from different angles and find blind spots other groups might miss. When people of all backgrounds, genders, and races come together to solve problems, they bring along their perspectives. This gives sales teams a better understanding of buyers from every market by observing the perspectives of a broader population.

With our interconnected society, it doesn’t just make good common sense, it makes good business sense to have a variety of sales reps of different ages and genders, speaking multiple languages, and coming from a range of backgrounds.

Does staff diversity matter to you? Would a company’s inclusiveness impact your opinion of that organization? Comment to let me know your thoughts.

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